Why don't more golf stores sell greeting cards?

First, this blog is not intended to be a self-promotion of my company, rather I hope to use it as a platform to talk about the golf retailing industry. Provide some insights that can help your business and present marketing/merchandising ideas in a venue where I can get feedback. That being said, let me tell you a little about my company, Duck Press.

Nearly 5 years ago, I purchase Duck Press when it was in shambles. I spent the next 4-plus years rebuilding the company to publish and distribute millions of greeting cards specifically for golf retailers. You see, golfers are a unique breed that just love their recreational past time. If you think about it if a golfer was going to give someone a golf gift wouldn't they prefer to give it with a golf greeting card? The answer is a resounding "YES"!

Yet, if you go into a golf store, you're probably not going to find that retailer selling greeting cards. In some cases, they have greeting cards, but they are located somewhere in the store where you would never look. In some cases they have greeting cards, but not golf-theme greeting cards. And, in some cases they have lots of empty spaces on the display and just don't offer you a complete selection to choose from. Well, it's my goal to change this!

Think about it; "every golf gift needs a golf greeting card." This simple statement is so intuitive. 

I challenge you to search for golf-theme greeting cards; they are hard to find. If you go to a drugstore or any other retailer that commonly sells greeting cards, you will look through hundreds of linear feet of shelving to find a few, if any, golf-theme greeting cards. So a golf store and golf greeting card are a perfect match! Many customers love the opportunity to complete their purchase with an attractive golf greeting card. Especially, if a customer is purchasing a gift card/certificate, there is no better way to package that gift than with a greeting card. Frankly, all golf retailers should give their customers a free greeting card with a gift card purchase and watch customer satisfaction "shoot through the roof."